One day at a time…

I'm someone who always has a few ideas going and wants to be doing more... I have a vision for what I want to create, the impact I want to have, the products and range development, and brand evolution, and sometimes I feel so far away from that vision it's a little overwhelming.

Rome wasn't built in a day and it certainly wasn't built by one person alone. Building a brand isn't an easy feat, especially when you are building from 'scratch'. It's not been a clear cut road to where I am now and I still have a very long way to go before I feel like what I've created is established.

Being a small business owner takes its toll - from constantly thinking about the future, thinking you've never done enough, always emails, messages, DMs, endless quotes... and feeling like you should be working through every weekend, balance is hard to find (but necessary).

Sometimes it all feels futile. Sometimes I feel like taking the 'real' jobs people suggest I take (but thanks, I do actually have one! lol) Sometimes I take on way too many things at once. Sometimes I feel like I have let everyone down. Sometimes, things work out well. And then there are weeks when it seems it's all futile again.

It is a lot. Really. Doing anything in life has its risk, but I think choosing to forge your own path despite the challenges, is a risk those who are risk-averse will never truly understand.

If you have a small business owner/ brand owner, any one self employed in your life - be there for them. It's a long and mostly lonely journey.

But truly I wouldn't have it any other way and I do believe that one day I will look back and thank myself for being brave even when it seemed I was the only one who believed in my vision. One day it will all make sense. 🤍

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Second chances and new beginnings: plasticity.